Newsroom Press Release

18 January 2011

BIDS Trading Chooses Equinix to Respond to Market Demand; Reduces Costs by 40 Percent

NEW YORK, NY and REDWOOD SHORES, CA — January 18, 2011Equinix, Inc. (Nasdaq: EQIX), a provider of global data center services, today announced that BIDS Trading, a registered broker-dealer and the operator of the BIDS Alternative Trading System (ATS), has selected Equinix to meet market demand for its industry-leading Alternative Trading System. By deploying its critical infrastructure into Equinix’s New York (NY4) International Business Exchange™ (IBX®) data center, BIDS has reduced operational costs by more than 40 percent, while providing increased performance to its customers.

The move to Equinix has also opened up new business opportunities for BIDS Trading, as customers already located in NY4 can now directly connect to the BIDS Trading platform.

BIDS Trading brings together several disparate trading communities, this environment, where high-value trade volume remains strong throughout the day, downtime is not acceptable, and low-latency performance is critical.

“We chose Equinix because they deliver the service levels we need to provide when it comes to reliability, performance and security,” said Jim Lee, COO for BIDS Trading. “We are tasked with supporting everything from institutional buy-side traders to algorithmic traders. All of these groups share a need for a low-latency, secure trading environment with maximum uptime. Equinix was the only provider we were confident would deliver on all of these mission-critical requirements.”

BIDS Trading and Equinix share a common business model that offers customers choice. At BIDS Trading, customers can connect to the BIDS ATS in any manner. At Equinix, customers are offered a choice of managed service providers and over 600 network providers, in addition to the company’s interconnection services that help foster rich electronic trading ecosystems.

“BIDS Trading expands and enriches our community of established financial services firms that rely on Equinix for low latency connectivity to their business partners, and we’re thrilled to be working with them,” said John Knuff, general manager, Financial Services at Equinix. “Our goal is to deliver a premium service level to BIDS as they expand to new markets.”

Click here for more information about BIDS Trading and Equinix.

About BIDS Trading

BIDS Trading, L.P. is a registered broker-dealer and the operator of the BIDS Alternative Trading System (ATS), which was designed to bring counterparties together to anonymously trade large blocks of shares. Developed by a consortium of leading financial services firms, BIDS Trading resolves the classic paradox of the block trader – the need to find legitimate trading counterparties without prematurely revealing trading intentions. The BIDS ATS is open to all qualifying broker-dealers and their institutional clients, subject to basic credit and regulatory requirements. For more information, visit

About Equinix in the Global Financial Markets

Equinix provides a neutral meeting place for the world’s leading financial market participants including trading venues, buy and sell side firms, market data providers, technology providers and financial networks. These customers locate servers and infrastructure within Equinix data centers to support mission critical financial services applications with highly reliable, low-latency connectivity. Learn more at:

About Equinix

Equinix, Inc. (NASDAQ: EQIX) connects businesses with partners and customers around the world through a global platform of high performance data centers, containing dynamic ecosystems and the broadest choice of networks. More than 3,100 enterprises, cloud, digital content and financial companies connect to more than 600 network service providers and rely on Platform Equinix to grow their business, improve application performance and protect their vital digital assets. Equinix operates in 35 strategic markets across North America, Europe and Asia-Pacific and continually invests in expanding its platform to power customer growth. 

Forward Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from expectations discussed in such forward-looking statements. Factors that might cause such differences include, but are not limited to, the challenges of acquiring, operating and constructing IBX centers and developing, deploying and delivering Equinix services; unanticipated costs or difficulties relating to the integration of companies we have acquired or will acquire into Equinix; a failure to receive significant revenue from customers in recently built out or acquired data centers; failure to complete any financing arrangements contemplated from time to time; competition from existing and new competitors; the ability to generate sufficient cash flow or otherwise obtain funds to repay new or outstanding indebtedness; the loss or decline in business from our key customers; and other risks described from time to time in Equinix's filings with the Securities and Exchange Commission. In particular, see Equinix's recent quarterly and annual reports filed with the Securities and Exchange Commission, copies of which are available upon request from Equinix. Equinix does not assume any obligation to update the forward-looking information contained in this press release.

Equinix and IBX are registered trademarks of Equinix, Inc. International Business Exchange is a trademark of Equinix, Inc.