18 July, 2006
Social Content Site Digg.com Operates at Equinix Data Center to Accommodate Rapidly Growing User Base
Foster City, CA — July 18, 2006 — Equinix, Inc. (Nasdaq: EQIX), the leading provider of network-neutral data centers and Internet exchange services, today announced that digg.com, a rapidly growing “social content” web site, is operating at one of Equinix's Silicon Valley area Internet Business Exchange™ (IBX®) centers. The deployment enables digg to further leverage Equinix's reliable, secure and high-performance data center that offers immediate access to every major global network for the most efficient delivery of content to end-users.
digg is changing the way many people get their news and other Web content by harnessing the collective wisdom of the world's online audience to prioritize the overwhelming amount of content available on the Internet. With an estimated terabyte of new content added to the Internet every day, digg is creating a form of “social content” that allows Internet users to serve as arbiters of what content is the most important, rather than traditional editors or other content gatekeepers. Serving more than eight million page views daily, digg requires a robust connectivity infrastructure that ensures high-reliability interconnection with the networks linking digg to its end-users.
Equinix's Silicon Valley area center offers digg immediate and direct access to an aggregation of leading carriers, ISPs and network service providers within the same physical location. By operating within this Internet ecosystem, digg has the opportunity to directly link with these companies, rather than connecting to them in multiple, disparate locations and over long distances. This direct connectivity reduces bottlenecks in the path between content and end-users, providing improved performance levels.
Similarly, digg can also implement data exchange, or “peering,” relationships with the abundance of networks at Equinix. Peering is the fundamental process by which all Internet traffic — from email to video — is exchanged between the backbone networks that comprise the Internet.
Equinix's industry-leading data center environment also provides digg with a secure and redundant physical platform for IT operations. Power operations include a high-performance backup system that provides uninterrupted power even in the event of utility power disruption. Security features include interlocking "mantrap" doors, multiple layers of biometric hand-geometry scanners controlling access, as well as 24-hour security officers and hundreds of surveillance cameras.
“The digg community is constantly challenging us to do new things,” said Scott Baker, director of operations at digg. “We need a datacenter environment that is flexible enough to accommodate our growth, yet is rock-solid reliable. Equinix has been a great partner for us.”
“The network and content interconnection and peering that Equinix facilitates enables companies such as digg to conveniently leverage the cost reduction and performance benefits of direct interconnection to an aggregation of business partners in a single location,” said Margie Backaus, chief business officer of Equinix. “This peering infrastructure has become a strategic element in the operation of the Internet and it improves the performance for end-users by enabling data to pass from one network to another without intermediary networks or bottlenecks.”
Forward Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from expectations discussed in such forward-looking statements. Factors that might cause such differences include, but are not limited to, the challenges of acquiring, operating and constructing IBX centers and developing, deploying and delivering Equinix services; unanticipated costs or difficulties relating to the integration of IXEurope into Equinix; a failure to receive significant revenue from customers in recently built out data centers; failure to complete any financing arrangements contemplated from time to time; competition from existing and new competitors; the ability to generate sufficient cash flow or otherwise obtain funds to repay new or outstanding indebtedness; the loss or decline in business from our key customers; the results of any litigation relating to past stock option grants and practices; and other risks described from time to time in Equinix's filings with the Securities and Exchange Commission. In particular, see Equinix's recent quarterly and annual reports filed with the Securities and Exchange Commission, copies of which are available upon request from Equinix. Equinix does not assume any obligation to update the forward-looking information contained in this press release.
Equinix and IBX are registered trademarks of Equinix, Inc. Internet Business Exchange is a trademark of Equinix, Inc.