According to an eMarketer survey on programmatic advertising, in the U.S. alone, desktop display, mobile and video ad sales in real-time bidding (RTB) are projected to rise from $4.3 billion in 2014 to $18.2 billion by 2018. To increase your share of this fast-growing advertising market, it's critical to increase your programmatic RTB speed. Shaving vital milliseconds off the ad-bidding process can create more opportunities for your business, since there's more time to analyse, bid, serve and win.
Leverage our industry-leading interconnection platform and Ad-IX ecosystem to stay ahead of the competition and grow your digital advertising business. In the Equinix Ad-IX ecosystem, you can securely connect directly to leading digital ad partners, bypassing the heavy traffic and risks posed by the public Internet entirely. Direct connections allow you to exchange data and conduct transactions much faster by reducing latency to single-digit milliseconds.
Our interconnection and connectivity services include cross connects and the Internet Exchange, or if you want to connect to multiple cloud service providers (CSPs), our Equinix Cloud Exchange™ will enable you to access more than 500+ CSPs through a single link. No matter which path you choose, all the players in the system – ad exchanges, demand-side platforms (DSPs), data optimisers and ad networks – get the advantage of speed, scale and access.
Our global Professional Services team and Solution Validation Centers™ will help you plan, design, test and deploy a best-in-class ad tech solution to meet your business goals.
Success with big data starts with the network.
It's true: Companies that know how to leverage big data to better understand and target their customers and transform their businesses will enjoy a significant advantage over their competitors who don't. But to truly collect, store and analyse big data effectively, you need to move it and move it fast. Choosing the right network provider, then, can be critical to your success.
To start realising your own benefits with big data: cost savings, productivity gains, compelling customer insights and more – complete the form today.
To really drive consumer satisfaction and business results, you need a fast network. Today's consumers don't care whether they're accessing your service from a desktop or a mobile device; if you make them wait (even a few seconds), they'll leave and possibly never return. Sometimes, they'll even make the switch to a competitor's site. Clearly, fast network connections – between all the components of the application – play a critical role in your success. So don't wait. Download your copy of this research today and discover the best ways to optimise your network connections.
BrightRoll expanded its technology infrastructure by locating its video ad exchange in Equinix data centres and interconnecting directly to exchange participants to circumvent the public Internet. This significantly reduced latency and improved matched transactions on the exchange, increasing business opportunities and revenues for all participants.