As media becomes commoditised in the digital era, new business models are increasingly focused on innovation and efficiency across the production cycle – and value creation at the point of engagement, where end users expect high quality service on every device, all the time, everywhere. To capture the opportunity, leading-edge companies are streamlining production workflows, reducing time and cost, and expanding distribution capabilities to tap into billions of smart TVs and devices around the globe.
PwC forecasts smartphone connections to reach 3.85 billion in 2019, creating “both significant new opportunities and considerable challenges for companies creating and distributing filmed entertainment content.” Similarly, Cisco forecasts that 62% of all Internet traffic will cross content delivery networks by 2019, and that 80% of all traffic will be video .
Equinix Media Cloud Ecosystem for Entertainment (EMCEE™) is the next-generation reference model for optimising content creation, global distribution and services across the entire media and entertainment industry. EMCEE enables highly efficient workflows in all phases of content creation, as well as highly reliable, quality distribution to end users, in the most markets, on the most devices, at the best price point.
Ultimately, the relationship with Equinix will allow ContentBridge to bring advanced digital supply chain solutions directly to the content, wherever the content owner chooses to maintain the digital library.
Built on Interconnection Oriented Architecture™ (IOA™), EMCEE efficiently improves network and application performance, security and end user satisfaction. IOA directly and securely interconnects clouds, networks, business ecosystems and data at the edge, providing virtual control and transparency across the world’s most globally interconnected data centres, within the largest cloud and network provider-neutral marketplaces.
Explore a new interconnection-driven paradigm that helps media and entertainment companies improve media content creation, management and distribution workflows – all at reduced costs.
See how Equinix enables ContentBridge to offer a low cost, secure, high-performance digital supply chain solution for the entertainment industry.
Middle East broadcaster chooses Equinix to help grow its content-on-demand business.