Mobile content and applications represent the bulk of mobile traffic. To achieve a satisfactory end-to-end service, you must acquire the fastest and most scalable access to your end users and value chain partners. Whether it’s for HD video, streaming audio or social networking, you typically need more than one partner to make the entire solution work. For example, a social networking game often accesses data from multiple content providers. To provide your customers with a winning experience, you need to deploy in proximity to users and content partners.
Platform Equinix™ delivers the distributed infrastructure you need to localise services for more streamlined content delivery.
In the rapidly evolving mobile industry, SEVEN needs to be flexible, adapt quickly to changes and scale to satisfy growing consumer demand for real-time data and personalisation. That’s why it uses Equinix’s interconnection solutions and its global platform of high availability data centres that house a critical mass of the mobile industry’s leading platforms, networks and technology providers.
To enable the mobile ecosystem to deliver high-performance, high-value and clearly differentiated end-to-end mobile broadband solutions, the industry needs a more efficient, more scalable reference architecture that makes it easier, faster and less expensive for MNOs to scale their capacity to meet demand. This whitepaper details the elements of such an architecture.
Location matters. Platform Equinix interconnects a critical mass of industry participants in one place, allowing businesses to enhance performance and increase user satisfaction while reducing operational costs.