Consumer Retail – Create an Omnichannel Buying Experience for Greater Revenue and Profitability

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This playbook outlines how retail organizations can leverage a marketplace of ecosystems (cloud, financial, advertising, social, mobile) to offer compelling new sales capabilities and experiences.


  • Consumer retail requires optimized business architectures to create in-store and online customer experiences
  • Access the roadmap for transforming digital business from an Interconnection Oriented Architecture® (IOA®)
  • Learn how achieving these goals requires a platform that supports three critical elements
  • Consumer Retail
  • Digital Transformation