The Digital Commerce Infrastructure Is Ready for a Fast and Flexible Upgrade

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Online shoppers expect speedy exchanges and customized user experience from the retail websites they visit, which can be challenging for established retailers.

This whitepaper, produced in association with InternetRetailing, provides insights on technologically advanced transformation models being used in the retail industry. The retailers are creating a flexible infrastructure that can cope with both legacy applications, assorted data centers and numerous cloud service providers.


  • Retailers are offering advanced, flexible digital services that customers increasingly expect
  • DFS and IKEA's new apps enable shoppers to incorporate images into a screen shot of their own room settings
  • The Co-Op drove business by creating a data center in the cloud, creating further benefits for customers
Digital transformation and IoT devices not only move processing power closer to the customer but can also deliver the 'smart' services and enhanced experience that customers expect to find in-store.
Penelope Ody
Editor, Internet Retailing

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